Puglia, The Underrated Jewel of Italy

Explore our premier vacation property investments in Puglia, Italy.

Market Growth

New infrastructure like rail service from Naples to Taranto newly opened in 2025.

Puglia Travel over the Last 5 years

Over the past five years, the Puglia travel market has witnessed remarkable growth, transforming the region into a sought-after destination for travelers. This surge can be attributed to Puglia's stunning coastline, rich cultural heritage, and delectable cuisine, which have captured the attention of both domestic and international tourists. The rise in affordable flight options and increased marketing efforts have further boosted accessibility, making Puglia more appealing than ever. Additionally, the proliferation of boutique accommodations and local experiences has enhanced the overall traveler experience, leading to longer stays and repeat visits. As a result, local economies have thrived, and Puglia is now recognized not only for its beautiful landscapes but also for its vibrant tourism scene, showcasing the region’s potential for continued growth in the coming years.

800 km of stunning coastline and 300+ days of sun.

€3000 per m² for avg. for luxury properties, with an avg. of €1430 m²for turn key properties, Significantly lower than Tuscany, Rome, Lombardy and Salento.

Italy, in particular, has emerged as a standout performer in the tourism market, ranking third in Europe and fifth globally with 64.5 million tourists in 2024

The growth of international tourism to Puglia in 2023 was +22% for arrivals and 16% for occupancy rate.